They are sitting on packed suitcases. Lion Nathan announced plans to move headquarters and its primary share market listing from Auckland to Sydney. This move across the Tasman is supposed to make access to global financial services and markets easier. More-over, the company derives more than 80% of its profits from Australia where it has 70% of its assets. Chairman Douglas Myers explained the change of domicile would bring a 20% increase in dividend payment which could rise to A$8c from NZ$8c. Lion Nathan announced half-year profits up 17% to NZ$97.1 million (US$45.4 million) for the six months to 29 February. For the same period, Lion Nathan’s share of the Australian beer market has risen by 0.5% to 41.6%.6% compared with Foster’s 85%. From presently 5.9%..

... when Australia’s maltsters were sitting on their hands. However, fresh are the memories of the 80s’ calamity when Australia’s maltsters witnessed a decline in exports. As Lesley MacLeod, Barrett Burston Malting Co. pointed out in her presentation at the IOB Asia Pacific Section’s conference in Singapore, Australia’s maltsters had a 32% share of the Japanese malt market in 1981 and only 19% in 1996.
The 80s witnessed a change in brewing parameters - alcohol content, adjunct choice, malt usage etc. - which the maltsters were unable to comply with immediately, having stuck to their barley varieties for too long. Since then, the industry has taken a keen interest in barley breeding so that it can better keep up with market changes. The same applies to pesticides. (BIL).
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The beery Aussi has become an endangered species. Beer is rapidly loosing its status as the national drink after a peak in consumption in 1981 when Australians aged over 18 years consumed 129 litres of beer each. After a constant decline they now consume about 95 litres per capita. 68% of males and 48% of females are regular consumers with 14% of males and 6% of females drinking every day. People aged over 60 years are more likely to drink every day than any other age group (31% of males and 18% of females). These figures were revealed in the Australian Institute of Health and Welfare’s "Statistics on Drug Use in Australia".

After having made two (failed) attempts to buy big (see BWI 2/00), Tasmanian brewer J. Boag & Son itself became the target of a take-over bid. At the end of April, San Miguel Corp. (SMC) of the Philippines made an A$92 million offer (US$53,3 million) for Boag’s which was just too good to be refused.
After all, SMC already controlled 14.9% of Boag’s. At the beginning of the 1990s, SMC showed an interest in Tasmania. In those days, the Cascade Brewery was the object of desire. However, SMC’s bid was considered too low and thus CUB could mount a successful take-over in January 1993.
Boag’s and the pub real estate - the rest of the Cascade group - were bought by Philip Adkins’ company Cadenza. Through Cadenza he holds a significant slice (about 30%) of Boag’s..

The pickup in economic activity and rising exports have been positive for the food and beverage industry in Switzerland in 1999.
Non-alcoholic beverages account for almost three quarters of the industry’s turnover. In 1980, it was only two thirds. Volume growth of non-alcoholic beverages is largely due to rising sales of mineral water.
The introduction of a standard tax rate on spirits has put importers of these beverages on a par with domestic producers, with the result that import prices have dropped significantly. Swiss producers plan to counter the stronger import pressure with qualitative advantages and increasing emphasis on exports.
1999 was a year with a very good wine harvest. To reduce stocks, sales prices were lowered. Their market share rose by 1.8% to 85%..

The South Korean Fair Trade Commission has announced that it will liberalise start-up conditions for new breweries which will clear the way for the establishment of micro breweries. Currently, prospective brewers face heavy start-up capital costs as a storage tank size of 60,000 hl is required. In comparison, Japan allows tanks of just 600 hl. The long-term imperative is to be on par with Japan. The official Yonhap news agency reported that in 1999 per capita intake per category was 59 360ml bottles of soju (traditional Korean spirits), 61 half-litre bottles of beer and 1.28 half-litre bottles of whiskey. However, the report said that this year alcohol consumption is expected to fall by 8.7%.

Fraser&Neave (F&N) has said that it will focus on its core businesses and new ventures as part of a its strategy to restore the company to its pre-Asian Crisis performance. The group has recently reorganised its management and acquired selected businesses, including a 60% stake in United Food’s ice cream business in Thailand. It has also divested loss-making F&N Coca Cola. A strong earnings recovery in the brewing division will be possible if Asia Pacific Breweries, in which F&N has a stake, restructures its China operations.

San Miguel Corp has announced the launch of a range of flavoured alcoholic beverages with the aim of increasing its share of the country’s beverage market. The brand portfolio will include new brands such as a tequila-based beer, a vodka-based drink and a new fruit variant of the non-alcoholic Cali Shandy called Cali Noni. Priced at US$1.22, the vodka-drink would be positioned to compete against brands such as Smirnoff Mule. The new beverages will come in attractive containers comparable with those in foreign markets. San Miguel Brewing Philippines, which has a market share of 85% to 87%, saw domestic beer volumes fall 4% in the third quarter of 1999 due to weakened purchasing power, high unemployment and contractions in the manufacturing sector.23 million..

Suntory Ltd. may be Japan‘s largest whiskey distiller, but it has never had much luck with its beer division. Now Suntory aims to bring its beer business into the black by increasing the sales of its Magnum Dry, an happoshu launched last June. Suntory targets combined sales of 57.8 million cases (20 x 633ml bottles) of regular beer and happoshu this year, up 14% from 1999. It also targets a beer market share of 10%, which would be the first double-digit figure in its 37-year brewing history. Since September 1999, the brewer has secured a 10% market share on a single month basis thanks to strong sales of Magnum Dry. However, industry observers believe that the growth rate of happoshu is going to slow down..

Sapporo Breweries forecasted ¥4.5 billion in consolidated net profit in the year ended December 1999, compared with a net loss of ¥11.2 billion in 1998, taking the brewer into the black for the first time in three years. The improved performance is partly due to the fact that the brewer had posted an appraisal loss of ¥7.3 billion on securities holdings a year earlier. Group sales are expected to have fallen 6% to about ¥570 billion because the strong sales of low-malt beverages failed to offset a decline in regular beer sales. Revenues from restaurants have also weakened. Revenue from real estate is projected to remain unchanged. The brewer’s total market share for regular beers and low-malt beverages is expected to be 0.9% points lower at 15.1%.