Gea launches new Group structure

Gea has launched a new group structure developed as part of its “Fit for 2020” initiative. With immediate effect, the Group is bundling and reporting the development and manufacturing of products and the provision of process solutions in two new business areas – “Equipment” and “Solutions”.

In the Equipment business area, Gea brings together all activities that feature standardized and (in part) customer-specific equipment offerings. As a general rule, products are manufactured in large quantities as part of large-scale series production on a standardized and modular basis. The Solutions business area brings together all project-based offerings that extensively cover customer-specific and modular solutions.

For Gea’s customers this means a single national organization per country as a central point of contact covering the entire product portfolio and offering all services on a local basis. The new structure will enable Gea to generate substantial savings while supporting further growth.

The most visible indication of the changes is the Group’s new website (www.gea.com), which was launched at the same time. The significantly updated site is now clearly divided into products, applications, and services. The new web presence replaces the more than 200 separate Group company websites that had previously existed.