I got news for you
South African Breweries took to the Web in order to market an imported low-alcohol beer to South Africa’s movers and shakers between the ages of 25 and 40. In May SAB began sending out emails to selected people in the target group with the promise that the first 500 to reply to the email would receive a free case (24x340ml bottles) of the beer delivered to their offices. The rationale behind this campaign was that colleagues would be intrigued and would want to try the beer. Recipients of the email were also encouraged to forward the email to friends to give them a chance to win a case of beer themselves. During the second phase of the campaign another email with a desktop game attached would be sent out and during the final phase an email with trivia questions would be circulated..
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