One location, two trade fairs
The beverage industry in India is booming. After the US and China, beverage consumption is the third largest worldwide. It looks like it will continue growing. According to market analyses, beverage sales in India will have gone up by more than 60 percent by 2012, compared to 2008 figures. A large number of young people and their enthusiasm for the Western way of life, together with a growing consumption-orientated, high purchasing power middle class create an increasing demand for practical and hygienically packaged food. The potential for the packaging industry in India has been recognised some time ago by the two Trade Fair Organisations, Messe München GmbH and Messe Dusseldorf GmbH. They have decided to combine their resources. In future, drink technology India and International PackTech India will be held simultaneously at one location. The venue will be the Bombay Exhibition Center in Mumbai from 18th to 20th November 2010.
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