New concepts for communication
Customer focus | drinktec, having been shelved for a year, is taking place again in Munich from September 12th to 16th, 2022. After the long Covid-19 pause, exhibitors as well as visitors from all over the world are expected. A usually loyal exhibitor at the trade fair has deliberately chosen to refrain from participating this year and strikes out in a new direction. We talked to Joachim Gehde, General Manager of Hopsteiner in Mainburg, about the reasons and what he is planning.