The North American beer marketWhat‘s up? The US beer market in 1998
In the United States everything is ... well, different. This well-worn cliché contains some truth. While American brewers were busy adding up their volumes for the past year, market researchers released precise estimates just as the echo of the New Year’s fireworks had begun to fade. Whether the figures are in barrels or hectolitres, there is no denying that indi-vidual brewers in the United States have outputs which equal the production volume of whole countries. Immediately our attention is drawn to the volume produced by Anheuser-Busch in St. Louis (Table 1). Oh, its output went up again to 110 million hl in 1998. It would not take much more for Anheuser-Busch to overtake single-handedly the whole of the German brewing industry.
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