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23 February 2011

Global trends in beer bitterness

How bitter are the beers we drink? And how much has the bitterness changed over the years? Although beer production has been growing worldwide for several years now, hops have been used less on average per hl of beer. The trend towards less bitter beers started several decades ago and should be seen in connection with the global distribution of certain brands of beer and the resultant homogenisation of the taste experience. In order to establish how marked this trend is and where it will lead, the Barth-Haas Group began to conduct annual analyses of various brands of beer to examine bitterness in 2006. The results of these analyses are presented in the article below. For the sake of clarity, only the results of the 2009 surveys have been taken.

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