A task of leadership: Sensory beer design (Part 1)
Structured and focused | “Sensory Beer Designing” represents a means by which the individual demands of customers and specific aspects of the market are taken into consideration during product development. It is also important that sensory quality management is placed at the forefront of quality control. This article is the first installment in a multi-part series which discusses the brewing technology options that can be employed to promote the characteristics of beer which are perceived as positive by consumers. This first installment introduces the basic concepts of sensory beer design.
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