15 April 2021

Real forces working on our bottles and cans

Feel the process | The packaging of products is something that, apart from the beer itself, speaks to the consumers. Packaging is present in all parts of the production process, involves the majority of plant departments, and runs through all stages of the supply chain. Therefore, understanding what our bottles and cans experience, or in human words: what they “feel” in the process, turns out to be crucial to the brewing businesses and – as various real-life cases show – leads to wonderful benefits. Especially, when the “feeling” is translated to data.

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