Expertise in aroma and flavor
According to an old saying, there’s no accounting for taste. Even when enjoying a beer, individual preferences among consumers are evident. Identifying these preferences and directly influencing them has now become a part of the marketing strategy of numerous breweries. Sensory analysis in the form of regular tastings of their own products and successful products from competitors is routinely performed. The flavor is characterized on the basis of typical indicator compounds, the recognition and identification of which are heavily dependent on the skills of individuals on the tasting panel. BRAUWELT International visited Cara Technology Ltd. in order to learn more about the company’s products, their application and the services they offer concerning the standardization of flavors.
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