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26 August 2025

More reusable packaging – and even more bureaucracy?

Packaging policy | The EU wants to stem the growing flood of packaging waste in Europe and strengthen the circular economy with a regulation that is binding for all 27 member states. The goals are ambitious and include strengthening reusability and reducing resource consumption. However, the new “Packaging and Packaging Waste Regulation” (PPWR), in many respects, does not promote environmental protection but rather undermines it in an absurd way. In particular, the tried-and-tested reusable container system used by German breweries is now coming under scrutiny.

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Receive the most important BRAUWELT news three times a month for free.
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