Cost of ownership Smaller or larger, which is more economical?
Whereas only a few years ago beer and soft drinks were being packed primarily in standardised returnable packs, nowadays we are seeing a definite trend towards highly differentiated dress and packaging options. Worldwide, non-returnable containers are on the advance. Increasingly varied packages and bottle dress ideas are required to support the marketing concepts involved.
These progressively more sophisticated wishes dreamed up by the marketing departments of course entail concomitantly tougher demands for the versatility of the bottling lines concerned. We have used a realistic example to determine how different line concepts affect the overall bottling costs: the occasionally surprising results are presented below.
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