And the Pentawards 2009 go to …

On October 2 in Brussels (Belgium), the international jury for Pentawards2009, a worldwide competition dedicated to packaging creativity, recognized the Sidel Packaging Design department for its PET beer bottle.

And that makes two. In 2008, it was the NoBottle™, a sleek, light bottle from Sidel, that received honors at Pentawards 2008. In 2009, it’s the 500-ml PET bottle, which was designed for beer and which has a flame-like shape, that has won a Pentawards bronze medal. This award is “proof of the quality of your work and a world-class recognition from the packaging profession,” according to the organizers of the third edition of this worldwide competition, which is exclusively dedicated to packaging design in all its aspects. The jury members, who are all world-class design and marketing experts, had to judge 754 packages from 39 countries, mainly from France, Japan, the USA and the UK, as presented by leading design agencies in five categories: Beverages, Food, Body, Other Markets and Luxury.