“Drinkability“ – balance and harmony of components as well as an incentive for continuing to drink
The term “drinkability” has established itself rapidly as a buzzword in the beverage industry. This term is often used as a type of quality stamp against a background of increasing competition on the market and in reflection of ongoing trends towards “quality products”. However, this neologism raises questions and it is difficult to express it in hard facts and figures [(1), (2)]. A high drinkability/enjoyment factor de facto implies that consumers enjoy a second glass just as much as the first one, while keeping to the tenet of moderate beer consumption allied to an appropriate degree of self-control.
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