Africa – endless possibilities
If the recent scramble for Mr Castel’s brewing empire and the astronomical offers for Ethiopia’s state-owned breweries are anything to go by, the African continent has become the brewing industry’s last frontier. Castel, Heineken, SABMiller and Diageo all stand to profit from Africa’s growth – both in beer volumes and profits. Over the past decade Africa’s economy has boomed thanks to high commodity prices. Add to that relative political stability and a burgeoning middle class – a third of Africans now have between USD 2 and USD 20 to spend a day, says The African Development Bank in a recent and fairly bullish report – and you will understand why many of Africa’s erstwhile monopoly beer markets have fallen one by one as the world’s major brewers have begun to enter each others’ territories.
Select offer and read on
6 print issues
