Understanding the “haze-craze”
Popular style | Hazy/juicy IPA has come to dominate the global craft beer landscape becoming ubiquitous throughout beer drinking nations of the world. At this year’s World Beer Cup, one of the most prestigious beer competitions in the world, held in Philadelphia, PA, hazy IPA was the second largest category with 274 entries, just behind West Coast style IPA with 293. Lotte Peplow, Brewers Association’s American Craft Beer Ambassador for Europe, talks about the popularity of hazy/juicy IPAs, the origins of the beer style and future trends.
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