Narragansett Beer: The unlikely return of a retro American brand
An American Light Lager reborn | Take a hallowed, century-old regional brand that became too small to justify modern big beer-style production and transform it through contracting into a viable enterprise – leveraging its local lore and competitiveness with giant factory lagers. Use this revenue stream to support a craft-style brewery making the full portfolio that the modern craft industry is known for, and have it ride on the brand name recognition of the old lager, known as ‘Gansett. Add a vibrant waterfront tap room in a bustling New England City, and you have a unique appeal not only to lager drinkers, but to beer-drinkers of all stripes.
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6 print issues
