COVID-19: Are American craft brewers ready for a one-two punch?
Changes | Of course, nobody knows the future, but there are a few observations and predictions that we can make with some degree of confidence: The COVID-19 virus has disrupted traditional consumer buying patterns in all segments of the food and beverage industries, and beer is no exception. Most breweries now have their backs firmly pressed against a wall. Many will fail, but many others will survive because of their strong financial foundation, market foothold and a ton of ingenuity and grit; and these will be stronger once we get to the “new normal.” Importantly, the consumer will have changed, too.
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