The new imperative of craft authenticity
Local and sustainable | If you watched television in the United States in the decade between 2006 and 2016, you would know what the most interesting man in the world drinks. You would have learned it from a series of commercials that featured a debonair adventure-seeking 70-something bearded gentleman, played by the now 82-year old actor Jonathan Goldsmith. Each spot ended with the same memorable line: “I don’t always drink beer, but when I do, I prefer Dos Equis.”
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