Local is the new global
Localism | The globalist dream was persuasive. As the world’s economies grew more interdependent, consumers revelled in the fantasy of the world becoming a single place, and all of us living together like a family. TV channels, movies, and music became universally available. The internet took over our lives. We were happy to see “superbrands” like McDonald’s, Starbucks, Coca-Cola, Pepsi and Heineken anywhere we went. They made us feel part of something bigger and gave us a sense of belonging. So when did globalisation become a dirty word?
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