Local hero
Nigerian beer market | They had it so good. For decades, Nigeria’s cosy duopoly of Heineken and Diageo with their premium brands was run like a pharmacy. Brewers sold small volumes at high profits. However, the arrival of SABMiller and its value-for-money beer offerings, encouraged by the Nigerian currency’s decline, transformed the industry. As consumers traded down, the value segment ballooned and became the new mainstream. Overall price levels suffered and the beer profit pool shrank.
Select offer and read on
6 print issues
