The German Sonderweg – Tripping up Big Beer
Foreign brewers in Germany | It’s a tough life for brewers in Germany. The market is in decline, beer prices are at rock bottom and profits under pressure. The only consolation old-established brewers can draw from such dire circumstances is that the foreign brewers AB-InBev and Carlsberg are suffering too. Little remains of their erstwhile plans to disrupt and consolidate the market. In fact, both seem to be beating a gradual retreat.
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