16 May 2001

Nordic ConnectionThe merger of Carlsberg’s and Orkla’s brewing interests

Love, marriage and baby carriage. International beverage concerns also like to tie the knot. Mergers are but the climax to secret affairs that began with furtive glances and timid touches. As in real life, what follows are scenes from a marriage.

Scandinavians have rather distinctive mating practices. If a Norwegian male has set eyes on a female Norwegian, he will ask her to go cross country skiing with him. What may seem a harmless skiing trip across snow swept plains is considered, in the Land of Herrings and North Sea Crude Oil, consensual foreplay to "making whoopee." At least this is what the female Norwegian thinks that he thinks. How the female and the male Dane get to know each other better is not really known, except that it probably involves butter biscuits...cdnow....

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