Product innovations in the food market Sensory methods to ensure a cost effective market success
Why does an individual consumer choose a certain product? Even today, this question cannot be generally answered. It might be possible to find the answer in specific cases, but at a relatively high cost. Informations and estimations about success or failure of a new product on the market fluctuate. But the trend is clear: Only a few product innovations are able to survive their first year of market presence.
Many of them can be booked in the ”flops” category. How expensive this "strategy" is, can only be estimated in isolated cases
What is innovative?
How can innovation achieve more success at the lowest possible cost? For this question, a few essential points must be clarified in advance.
The problems begin with the concept of innovation.g.
....
Select offer and read on
6 print issues
