West Europe beer market falls 2.5 percent in 2009

According to latest figures released by beer market specialists Plato Logic, the beer market in West Europe fell by 2.5 percent in 2009. Ian Pressnell, Director of Plato Logic, commented: “Nearly all markets were lower in what was clearly a difficult year, with volumes in the on-trade channel falling by around 6 percent.” Plato Logic also found that the premium beer market declined by more than 3 percent.

Plato Logic have also released a new league table of West Europe’s top brands, showing Heineken retaining top spot, with Carlsberg now in second place. “Our data goes back to 1988 and this is the first time that Carlsberg has claimed second place during this time,” said Ian Pressnell. Heineken retained top spot throughout the 22 year time series.