Lost in tradition
German beer loses its importance worldwide, especially in the United States of America. The best German style Beer is not brewed in Germany – essentially, old traditional German beer styles such as Pilsener, Alt, and Hefeweizen come from the award-winning champions from the U.S. West Coast in California. For us Germans, it is hard to imagine that the best brewer in the World is from the U.S (see. fig.1). The best brewer in the world? In our perception it should be a brewer from Germany, since we have invented the best beers and brewing styles! In Germany, we still think Americans have no clue how to brew high quality beers. We know Budweiser, Miller and Coors Light and think of flavored water, but not of flavorful beers. But at this point we can see evolution in reverse.
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