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24 February 2016

That mythical German thing called Reinheitsgebot

As German brewers prepare to celebrate the 500th anniversary of the Reinheitsgebot this year, taking pride in the fact that for five centuries their beers have only been made with water, barley, hops and yeast, the rest of the beer world will politely acknowledge this achievement and move on. No doubt, the Reinheitsgebot has contributed to brewing culture but times are changing. The old battle cries “German beer versus chemical beers” do not resonate any longer with consumers abroad as the global beer discourse has already shifted to “big brands versus craft”.

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