Honey, I think I’ll open a brewery
With almost 2800 craft breweries operating in 2013, up 15 percent over 2012, and perhaps 1700 more in various stages of planning, you’d have to be a real old miser to warn that this kind of growth cannot be sustainable. When Kim Jordan, the owner of New Belgium Brewery, predicted back in 2003 that craft beer will eventually garner 10 percent of the market – it had 3 percent then – Bob Weinberg, the eminent beer industry sage, retorted: “Not possible”. He obviously got it wrong.
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