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24 August 2011

Pick your tipple wisely

Many a brewer I have heard saying: “When I am thirsty I will have a beer. When I am feeling queasy, I will have a schnaps. But I’ve never felt so sick as to feel like having a glass of water.” If this is true, they cannot have contributed much to the spirits industry’s growth this past decade. In total spirits represent around 9 percent of total alcohol volume. Consumption has grown 1.8 percent per annum on average. This was slower than beer at some 3.4 percent but ahead of wine at 1.2 percent. Which just goes to show: brewers know how to move with the flow.

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