Brazil – A beer market with potential
In both area and population, Brazil is one of the largest countries in the world. With a total area of 8,547,404 km2 Brazil occupies almost half of the continent and shares a border with almost all of the other countries in South America: Argentina, Bolivia, Columbia, French Guyana, Guyana, Suriname, Paraguay, Peru, Uruguay and Venezuela. The population was slightly under the 200 million mark in 2010 and is generally quite young. The average age is 27.4 years: 31.8 percent are children 14 years old and younger, 19.4 percent are between the ages of 15 and 24, while 43.2 percent are adults above the age of 25. Four out of five Brazilians live in cities, which have shown rapid growth and steady economic development. The consumers of tomorrow are growing up here, which makes Brazil an interesting market for the brewing industry, since the per capita consumption is open-ended and still harbors potential for growth. This bodes well for the Brazilian beer market in the years to come.
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