Craft beer market in Brazil – an overview
he beer market in Brazil has always been of great importance in the global arena. Annual production in the country has now reached approximately 141 million hl, making Brazil the world’s third largest beer producer. In this article Alfredo Ferreira, Executive Director at the Instituto da Cerveja, São Paulo, Brazil gives an overview of the steadily growing craft beer segment in Brazil, its history, development and primary challenges.
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