Resilience is the word
While over in the US craft brewers are eying the impending merger of AB-InBev and SABMiller warily, craft brewers in South Africa are genuinely worried. Although SABMiller controls nearly 90 percent of the local market, it has proved a friendly competitor, essentially refraining from throwing its weight around. How craft brewers will fare once the Brazilians take over is a much debated topic these days. Will they come in and start buying up breweries as they have in the US, or will they try to nip the local craft beer industry in the bud to ensure it never poses a threat to their business?
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