Top-fermented beer specialties in focus
Current innovations in the beer market have primarily come from the large breweries. They view innovation as necessary for them to be able to remain relevant to their customer base. With their often very limited marketing budgets, smaller breweries are not nearly as inventive in thinking of ways of getting themselves noticed, and when the costs associated with marketing come into play, smaller breweries must choose strategies with even greater care.
Select offer and read on
6 print issues
