Craft brewing in Mexico
The craft beer movement, pioneered by American microbrewers who have been making waves in the mainstream beer market with their unconventional beers for years, now has numerous followers in other parts of the world. In Mexico, a small but growing group of sixteen brewers are spearheading change there. Facing the seemingly all-powerful goliaths of the Mexican brewing industry, they have formed an organization named Asociación de Cerveceros Mexicanos. The primary goal of the craft brewers is to introduce Mexican consumers (annual per capita consumption: 60.56 liters or 16 gallons) to the diversity of beer as a global beverage, whether it is a wheat beer, altbier or ale aged in tequila barrels – and they have met with success. BRAUWELT International spoke with Rodolfo Andreu of Cervecería Primus, who, together with Jesús Briseño of Cervecería Minerva and Jaime Andreu, also of Cervecería Primus, operate a beer bar called el Depósito in the heart of Mexico City, where they offer approximately one hundred beers from all over the world including beers they have brewed themselves.
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