Better Together
Collaborations | Looks like we have all become communitarians. These days we like to share cars, flats, clothes, food and sometimes partners. As if latching onto the Sharing Economy zeitgeists even profit-driven Big Brewers are suddenly raving about partnerships and doing collaborations. Is this the dawn of a new era, or are these just verbal smoke bombs meant to nullify the relevance of ownership and independence? After all, if the Big Brewers can convincingly appropriate the spirit and practices of craft beer, what’s the point of difference between them and the small guys?
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6 print issues
