The Japanese Beer Market
Prolonged weakness | Beer is the most popular alcoholic beverage in Japan. Though, the overall beer industry is registering decline in volumes year after year for a number of reasons. The first brewery to serve the Japanese market was founded in 1869 in the international port town of Yokohama by a foreign businessman. After changes in ownership in 1888, the brewery started producing Kirin-branded beers. BRAUWELT International presents an overview of one of the largest Asian beer markets in this article.
Select offer and read on
6 print issues
