On its way to becoming the best-connected brewery in the world
Digital integration | In a market where consumer demands and preferences can instantly change, being agile is no longer a “want” but an absolute “must have”. Heineken, being one of the largest brewers in the world, knows this all too well. To ensure the company can keep pace with ever-changing market conditions and business requirements now and for the future, Heineken’s focus is now on becoming the best-connected brewer through the launch of its EverGreen global business strategy. Seeking technology capable of facilitating this goal has been fundamental for its success.
Select offer and read on
6 print issues
