Kirin Group Vision 21 Kirin Group faces the challenge of the twenty-first century
Kirin Brewery Co., Ltd., has established a new five year corporate vision toward the year 2005, Kirin Group Vision 21 (KG21), Yasuhiro Sato, the company’s president, announced this week.
The firm aims to create a higher standard of customer satisfaction by establishing a greater customer-oriented management structure through its beer and other businesses.
In the current three-year plan from 1998-2000, New Kirin Vision 21 (NK 21), which focused on "customer-oriented management," Kirin Brewery has achieved some of its major goals far ahead of schedule. At the same time Kirin Group will continue to seek opportunities to be an excellent corporate citizen.
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