Small but beautiful
What do the seafarer Christopher Columbus and former U.S. Defense Secretary Donald Rumsfeld have in common? Well, put simply, they believed that the New World got it better than Old Europe. For centuries, Europe’s intellectuals have envied America for being free from the ancient traditions that are Europe’s heritage and curse. The same could be said for Europe’s microbrewers. Striving for greater visibility and acceptance in Europe’s highly competitive and declining beer markets, where do they look for inspiration and support? To the United States. Obviously, nothing changes?
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