Excuse me, is this the way to the Klondike?Central and Eastern European beer markets
Can you tell me, please, where to find Central Europe? And which countries make up Eastern Europe? Does the west of Russia to the east of the Urals also belong to Eastern Europe? Where do we draw the line? Only the British and fierce anti-European politician, the late Enoch Powell, was able to answer these questions without hesitation. For him Siberia began at Calais. "Central and Eastern Europe" is a historical term designating a multinational reality which came into being after World War I and was reinforced by the creation of communist states after World War II. The somewhat clumsy shorthand "Central and Eastern Europe", with the frequent addition of "Southeast Europe", also underlines the fact that a precise definition of the countries which fall under this umbrella-term is rendered difficult by the self-same countries because they have always insisted on their historical and cultural uniqueness. So much for a self-critical introduction to a politically precarious market report.
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