The grand mission
Does Big, Bigger, Biggest mean Good, Better, Best? Perhaps. And only if you are well-positioned for superior growth and profitability, says InBev. Globalization is a big word with a fittingly big reach and big implications for the global brewing industry. Prepare yourself for a flurry of activity and a deluge of Newspeak as brewers try to become "the bestest" - no less will do - in this round of market consolidation.
It is a well-worn cliché to observe that we live in an age of globalization. Globalization is the integration of capital, technology, and information across national borders, in a way that is creating a single global market and, to some degree, a global village. ...
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