Skol! to the Ikea way
Swedes are on first name terms with Billy, Malm and Hemnes. They come in birch veneer, black-brown, oak veneer and white and are sold by Ikea. Ever since Ikea was founded exactly 70 years ago, it has not only changed the way Swedes furnish their homes – perhaps eight in ten people sleep on an Ikea mattress, and it’s even been suggested that most babies are conceived in Ikea beds – it has also changed the way Swedes run their lives. If you can assemble an Akurum kitchen without going mad, you won’t be daunted by the task of building your own brewery. Don’t get me wrong. Not every Swedish homebrewer has turned to brewing full-time, but quite a few have. Therefore, today’s 70 or so craft breweries owe their existence, at least in part, to the prevalent Ikea can-do approach.
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