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23 June 2008

The thing about nylon stockings or how to make beer even better

If you supply the world market with PVPP as BASF does, you may congratulate yourself upon the fact that about every third beer the world over has been in contact with Divergan®. For decades, BASF’s Divergan has made sure that there is nothing left in the beer to spoil consumers’ expectations. Spinning the concept further, BASF has now employed the tag line “It’s a clear choice“ to promote its new beer filtration aid Crosspure®. Brauwelt International met Gero Spika, Head of Global Sales Management, Beverages Processing Polymers.

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