27 October 2010

The brewery of the future

Increasing competition, pressure on the margins due to higher costs for raw materials, more stringent legislation for the disposal of diatomaceous earth and effluent water and a tendency of product differentiation to maintain the margins – these are just a few of the challenges breweries are facing in virtually every geographical area that force brewers to change their investment philosophy and to optimize their economies of scale. Therefore large brewing groups tend to design and construct multiple three to five million hectoliter Greenfield operations instead of enlarging existing Brownfield plants to 10 or even 15 million hectoliters.

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