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15 August 2004

Labelling technology for beer in PET containers

Beer in PET can hardly be stopped. Besides filling technology and closures also labelling plays an important role. Four possibilities are introduced to also provide PET bottles with a multitude of different presentations, which opens up new freedom of design for product marketing.

It PET for beer is the coming trend - and it most certainly looks like it - what labelling technology is then the suitable one, and what are the options available? That PET is here to stay has been demonstrated not least by the figures in Krones’ Labelling Technology Division. In 2002, 9% of the quotations for labellers in the brewing sector already involved PET containers.

Plug & Label
Modularised labellers, however, are the most likely future of labelling technology...

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