Wake up, Sleeping Beauty
How to give a brewery a new lease on life that has been dormant for a decade? You can brush up your Brothers Grimm fairy tales or bring in Brewtech from Hamburg. After several failed attempts to find a foreign knight in shining white armour to part the bush and kiss Port Harcourt’s Pabod brewery awake, the Rivers State government and Germany’s management and technical consultancy Brewtech have done it themselves. Unfortunately, only days before their Grand beer was to hit the market, Heineken stopped them in their tracks with an injunction. Blame it on Nigeria? No, call it competition the rough way.
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