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04 May 2010

Unique glass bottles gaining ground

Bottle design is an essential element of a brewery’s brand presentation for consumers. Bottles of different shapes and colors with embossing and other decorative motifs have come into favor as a means of enhancing a brewery’s image and its brands. Furthermore, such bottles visually set a brand apart from its competitors’ brands and draw attention to the product on the store shelf. Both large and small breweries are choosing to highlight the individuality of their products with unique glass bottles.

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Brauwelt International Newsletter

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