The Lion of Asia
Boon Rawd is once again on the crest of a wave. This Thai brewery group, drawing inspiration from its corporate traditions, is now back on level pegging with its competitors. After having been the undisputed market leader in this country’s beer market for about 65 years, enjoying something of a monopoly, Boon Rawd had lost substantial market shares to its competitors over the past ten years. But luckily, times change. With single-minded purposefulness, the group has invested in its chosen market and new state-of-the-art technology, thus catching up with what is meanwhile the second large brewery group in Thailand. In that same period, Boon Rawd managed to increase its output by far more than half in an expanding market.
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6 print issues
