Beverage cans – cult object and high-tech product
Just the refreshing “zish” on opening a beverage can transforms it for many consumers into a cult object. Many brewers look upon the round metal packaging as a “mini keg” – protected from light and oxygen, it protects the quality of the beer. It is no surprise that the beverage can is becoming increasingly popular for consumers, also in the German market. In the past year, countrywide can sales increased by 46 percent to about 930 million. The popularity of the beverage can is not only its ability to rediscover itself anew. Cans are more practical nowadays, they offer more stylish designs and have better environmental properties compared to their predecessors of some years ago.
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