The bridge the Germans built
European advertising experts will probably find much at fault with Isenbeck’s billboard poster: too busy, too folksy and too heavy-handed in its allusion. A beer that is serious, durable and safe like a weather-beaten bridge that was built by a former colonial ruler. Oh yeah. But remember: This is Cameroon. And somehow this advertisement seems to do the trick. Cameroonians like the ad and they like the beer.
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6 print issues
